The Benefits of Establishing an Online Company Store for Your Business

Online company stores provide a central hub where individuals associated with the company can browse, select, and purchase these items, often with customization options, making it a seamless and efficient way to strengthen brand identity, enhance marketing efforts, and provide essential materials for employees and business operations.

In this article you'll learn:
  1. Improved Brand Visibility and Recognition
  2. Streamlined Procurement for Employees
  3. The Impact on HR and Business Development Teams
  4. Cost-Effective Marketing and Promotion
  5. Enhanced Employee Engagement and Satisfaction
  6. Data-Driven Decision-Making
  7. Compliance and Security
  8. Dedicated Customer Service and Support
  9. Expansion and Adaptation

An online company store is a digital platform or website that allows businesses to offer their employees, customers, or partners a convenient way to access and purchase a range of branded merchandise and workplace materials. These materials can include items such as clothing with the company logo, promotional products, office supplies, and other branded goods. Online company stores provide a central hub where individuals associated with the company can browse, select, and purchase these items, often with customization options, making it a seamless and efficient way to strengthen brand identity, enhance marketing efforts, and provide essential materials for employees and business operations.

The surge in popularity of online company stores in modern businesses is driven by several key factors:

Improved Brand Visibility and Recognition

Branding is critical in today’s competitive marketplace and an online company store is a powerful tool for reinforcing brand identity. By offering branded merchandise businesses can increase brand visibility, create a stronger brand image, and foster a sense of unity among employees and customers. A smart branded merchandise plan can enhance brand recognition and customer loyalty.

Consistent Branding

An online company store provides a centralized platform where all branded materials (such as branded merch, promotional items, and uniforms) adhere to a consistent brand identity. This consistency is vital for building a strong and recognizable brand. The types of branded merch we find most effective features your company’s logo, colors, slogans, and other recognizable brand elements. When employees, customers, or partners use or wear these items, they become brand ambassadors, effectively extending the reach of the brand.

Read more: Control Branding

Professional Appearance

Branded uniforms and workwear, made accessible through an online store, help instill a sense of unity and belonging among team members. They eliminate the stress of selecting appropriate work attire daily, saving time and mental energy. Additionally, uniforms can enhance professionalism and credibility, both internally and externally, contributing to a polished and consistent brand image. When customers or partners perceive a professional and organized brand image, they are more likely to trust and engage with the company.

Using an online store platform to distribute uniforms and workwear can allow your company to offer a wide range of branded apparel that allows employees to follow a professional dress code while still expressing their individuality. Uniforms can be offered to your employees at no cost, or can be paid for and ordered by your employees as desired.

Read more: Uniform Programs

Streamlined Procurement for Employees

Online company stores offer a convenient way for employees, customers, and partners to access branded materials and workplace supplies. This eliminates the need for multiple ordering and procurement processes, saving time and reducing administrative overhead. An online company store can streamline procurement for employees in a variety of ways, here’s how:

Centralized Access

  • Employees can access the online store from anywhere with an internet connection, allowing them to procure the necessary items without being limited to a physical location. This convenience is especially valuable for remote or geographically dispersed employees working from home.
  • Our online stores are designed with user-friendliness in mind. The interface is intuitive and easy to navigate, allowing employees to quickly locate and select the items they require.
  • Streamlined procurement processes save employees time and effort: they no longer need to submit paper requisitions or make multiple phone calls to request materials. This results in cost savings for the company and increased productivity for employees.

Read more: Custom Online Storefronts

Comprehensive Catalog

Our online stores typically features a comprehensive catalog of materials, including branded merchandise and workplace essentials. Employees can find all the items they need in one place, reducing the need to search through multiple sources or request items from different departments. You can ensure that all procurement remains consistent with the company’s branding and quality standards.

Order Tracking and History

  • Employees can easily track the status of their orders through the online store: This transparency ensures that they are informed about the progress of their procurement requests and when they can expect delivery.
  • Employees can access their order history through the online store: This feature allows them to review past orders, making it easy to reorder items or refer to previous purchases for future planning.
  • Employees can easily reorder their favorite products: For frequently ordered items, the online store often provides a simple reordering process, minimizing the time it takes to procure commonly used materials.

The Impact on HR and Business Development Teams

The implementation of an online company store has a significant impact on HR and business development teams, as it enhances their efficiency, effectiveness, and the overall work environment. Here’s how it affects each of these departments:

Improved Onboarding and Orientation

HR can use the online store to provide new employees with branded items as part of their onboarding process, helping newcomers feel integrated into the company culture and start their roles on the right foot. HR teams also benefit from a simplified and centralized procurement process. They no longer need to manage individual requests for branded merchandise and workplace materials, freeing up time to focus on other tasks.

Read more: New Hire Kits

Budget Control

Efficient procurement processes through the online store can lead to cost savings for the company. By managing the procurement of branded materials through the online store, business development teams can better control marketing expenses and ensure that resources are allocated effectively.

Simplified Event Planning

Business development often involves organizing events, such as trade shows or corporate meetings. Our online stores streamline the procurement of event materials, including branded displays and promotional items, making event planning more efficient.

Read more: Event Logistics – How an Online Company Store Can Help

Cost-Effective Marketing and Promotion

Since branded merchandise is such a cost-effective marketing tool, companies can use these items as promotional giveaways, gifts, or incentives. Our online company stores streamline the distribution of promotional materials, making it easier to reach target audiences and boost marketing efforts. Leveraging an online company store for marketing purposes can be a strategic move to enhance brand visibility, engage with customers, and drive business growth. Here’s how you can make the most of an online company store for marketing:

Branded Merchandise and Promotional Items

Stock your store with a wide range of branded merchandise and promotional items such as apparel, accessories, stationery, and tech gadgets. These items serve as effective marketing tools when used as giveaways, prizes, or incentives in marketing campaigns. Offer customization options for certain items, allowing customers to personalize them with their names, slogans, or specific messages. This enhances the value and uniqueness of the branded materials and makes them more attractive to customers.

Read more: How to Leverage the Power of Promotional Products

Event Marketing

Use the online store to procure materials for events, trade shows, and exhibitions. Branded displays, banners, and promotional items help create a strong presence at these events, attracting potential customers and leaving a lasting impression.

Online Promotions

Promote special deals, discounts, and limited-time offers through the online store. Consider running marketing campaigns that encourage customers to visit the store for exclusive discounts on branded merchandise. Incorporate the online store into your email marketing campaigns. Send out newsletters or promotional emails to customers and prospects, highlighting the availability of branded merchandise and exclusive offers.

Incorporating an online company store into your marketing strategy allows you to leverage branded merchandise, promotional items, and the convenience of online shopping to effectively reach and engage your target audience. By using these strategies, you can strengthen your brand, drive sales, and create a memorable and positive brand experience for customers.

Enhanced Employee Engagement and Satisfaction

Happy and engaged employees have been found to be more productive and loyal. Online company stores make it easy for businesses to provide branded uniforms, workwear, supplies, or recognition gifts to employees and partners. This not only enhances the workplace atmosphere, but also contributes to a sense of pride and belonging among the workforce. Branded merchandise plays a significant role in boosting employee morale by creating a positive and inclusive workplace environment. Implementing branded merch can foster:

A Sense of Belonging

When employees receive or wear branded merchandise, it instills a sense of belonging and unity within the organization. It symbolizes that they are part of a larger community and share a common identity. This sense of belonging is essential for building a strong team spirit. Branded merchandise (such as company apparel or items with your brand’s colors and company logo) can be used to recognize and acknowledge the employees’ contribution to the organization. It shows that their work is valued and appreciated, which boosts their self-esteem and pride in their work.

Engaged employees are more motivated and committed to their work. Branded merch serves as a tangible reminder of their connection to the company and its mission, making employees more engaged and enthusiastic about their roles. When employees own or wear branded merchandise, they feel a sense of ownership and pride in the company’s success. They are more likely to take ownership of their responsibilities and actively contribute to the company’s goals.

Team Building

Branded merchandise can be used to facilitate team-building activities or as rewards for achieving team goals. These activities encourage collaboration and strengthen relationships among team members, which, in turn, enhances morale.

A positive company culture, in which employees feel valued and supported, has a direct impact on morale. Branded merchandise is a tangible representation of the company’s culture and its commitment to its employees. When employees are happy and proud to be part of the organization, it creates a welcoming and positive workplace environment.

Incentives and Rewards

Employees often view branded merchandise as valuable incentives and rewards. Whether it’s recognizing employee achievements or incentivizing performance, receiving branded items can motivate employees to excel in their roles.

Implement a loyalty program that rewards customers for making purchases in the online store. Accumulated points or discounts can motivate repeat purchases, increasing customer engagement and sales.

Read more: Employee Programs to Implement with Your Online Company Store

Data-Driven Decision-Making

An online company store platform can provide valuable data on product popularity and employee preferences through various tracking and analytics tools:

Sales Data

Our online company stores platform records sales data for each product in the store. This includes information such as the number of units sold, the time and date of each sale, and the specific products purchased. By analyzing this sales data, you can identify which products are the most popular among employees.

Our platform includes tools to monitor customer behavior, tracking which products employees have an interest in, add to their carts, and ultimately purchase.

Inventory Management

Our platform also tracks inventory levels for each product, preventing over ordering. This data can help you understand which products are in high demand and may need restocking more frequently.

Reporting Tools

The Coggins online company store platform provides the tools needed to generate data-driven reports. These reports can summarize product popularity, preferences, and sales trends in a visually accessible format.

By leveraging the data provided by the online company store platform, you can make informed decisions regarding which products to offer, which customization options to offer, and which marketing strategies to implement. This data allows you to tailor your offerings to better meet the preferences of your employees and optimize the effectiveness of your online store.

Compliance and Security

Secure payment processing and financial transactions are crucial for several reasons: Secure payment processing helps safeguard businesses and individuals from fraudulent transactions. This is especially important in today’s digital age, where cybercriminals continuously seek opportunities to exploit vulnerabilities in financial systems.

Many industries are subject to strict regulations regarding the protection of financial data. Compliance with these regulations is mandatory and can result in severe penalties if not followed. Secure payment processing ensures legal compliance.

Using a robust online company store platform ensures that all transactions are made with the appropriate compliance and security standards, allowing you to sit back and feel at ease.

Read more: Custom Functionality & Reporting

Dedicated Customer Service and Support

A big advantage of using an online company store platform is knowing that you have dedicated support available to you every step of the way.

Dedicated Customer Support Team

Your merchandising and online company store needs are supported by a dedicated team of experienced and knowledgeable professionals. All customers have a dedicated Account Manager as their single point of contact, with an e-commerce support team available to you and your end users. Your dedicated support team includes:

  • Merchandise Account Manager
  • E-commerce Support Team
  • Web Development Team
  • Logistics & Warehouse Team

Read more: Dedicated Support

Expansion and Adaptation

Using an online company store can help businesses adapt to evolving employee needs and department requirements in several ways:


Online company stores are highly scalable, allowing businesses to expand or adjust their offerings based on changing department requirements. As departments grow or change, the store can easily accommodate new merchandise and materials. Your stores can be easily updated with new products and materials as department needs evolve. 

Adaptation to Remote Work

In the era of remote work, department requirements may change. An online company store can adapt to the needs of remote employees by offering home office tools, branded clothing for virtual meetings, or other materials to support the remote work environment — and it can be delivered directly to their door! By using an online company store, businesses can effectively adapt to the changing needs of their employees and departments. The flexibility, centralization, customization, and data-driven insights offered by these platforms make it easier to provide the right materials and merchandise to support evolving requirements and ensure that employees have the tools they need to excel in their roles.

In a business landscape characterized by competition and change, an online company store proves to be a strategic and versatile tool, providing companies with a competitive edge and an enhanced capacity to meet the evolving needs of employees and departments. In embracing this innovative approach, businesses can position themselves for success in the digital age.

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Ready to get started?

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