Essential Features to Consider When Setting Up Your Online Company Store

Embarking on the journey of setting up your online company store is an exciting venture, and at Coggins, we understand the pivotal role essential features play in its success. Let’s dive into the key elements that make our online company store platform the perfect choice for you.

Custom Online Storefront

At the forefront of your brand’s digital presence is the custom online storefront. Coggins emphasizes the importance of a unique and branded storefront that captures your essence. Explore a myriad of customization options that deliver a personalized user experience, ensuring seamless interactions across various devices. A good custom online storefront should include:

  • Feature rich shopping experience
  • Professional photography
  • Mobile optimization
  • Streamlined checkout

Branded Merchandise

Elevate your brand visibility with the seamless integration of branded merchandise within your online store. Coggins offers customization features that maintain branding consistency, engaging users with personalized touches aligned perfectly with your brand identity. Our merchandising teams collaborate to fully understand each client’s brand, goals and objectives. This approach enables the delivery of thoughtfully selected, custom merchandise that makes an impact for your brand.

Integrations & API

Our platform prides itself on seamless integration with other business tools and platforms, providing you with enhanced functionality and effortless data exchange. Discover the significance of our Application Programming Interface (API), facilitating a harmonious relationship between your online store and essential business systems.

Read more: Custom Integrations & Coggins APIs

On-Demand Production

Coggins understands the importance of flexibility in meeting your unique demands. Implement on-demand production for customized orders, ensuring efficient handling of personalized requests and smaller production runs with unmatched precision. On-demand production enables you to offer a wide selection of items with no inventory and no minimum order quantities. Our proprietary technology and best-in-class shopping cart is directly integrated with top apparel manufacturers and decoration systems, allowing us to streamline order production.

  • No minimum order quantity on items such as polos, t-shirts, hoodies, jackets and bags
  • No minimum on brands such as Nike, Under Armor, The North Face, Eddie Bauer, Brooks Brothers, Cutter & Buck, Greg Norman, Polo Ralph Lauren and many more.
    Orders are quickly produced and shipped in just 3-5 business days.

Product Storage & Fulfillment

Experience the efficiency of centralized storage for seamless inventory management. Our streamlined fulfillment processes guarantee timely and accurate order delivery, reinforcing customer satisfaction at every step. Learn more about our product storage & order fulfillment features here.

Real-time, Online Reporting

Empower your decision-making with Coggins’ real-time reporting tools. Track sales, monitor inventory, and analyze customer behavior for strategic insights that drive your business forward. Some of our standard reports include:

  • Order, item sales, and usage history
  • Current inventory, and inventory on-order
  • Inventory receipt history
  • User lists

Looking for custom reports? No worries, our developers can quickly load additional information and reports to your suite of reports.

Read more: Real-time, Online Reporting


Your merchandising and online company store needs are supported by a dedicated team of experienced and knowledgeable professionals. All customers have a dedicated Account Manager as their single point of contact, with an e-commerce support team available to you and your end users. Learn more about our dedicated support team here.

Redemption Pages

Simplify the redemption process for promotional items and rewards with Coggins’ innovative redemption page features. We’ve crafted a solution that enhances user experience and engagement. Our redemption pages can be used to:

  • Submit orders for new hire packages
  • Send a thank you gift
  • Collect size information for apparel orders
  • Collect shipping information from all of your users
  • Give employees or customers options to choose a gift
  • and more

Promotion and Discount Features

Drive sales and captivate your audience through our carefully crafted promotion and discount features. Coggins empowers you to implement strategic promotions within your online store, creating an environment conducive to increased sales and customer loyalty.

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As you envision the success of your online company store, choose Coggins as your trusted partner. Our platform encapsulates these essential features, providing you with a tailored solution that aligns with your brand’s identity and business goals. Elevate your online presence, streamline operations, and cultivate customer loyalty with Coggins — where your success is our priority.

Ready to get started?

See a demo

Ready to get started?

Contact us to schedule a one-on-one demonstration of our online company store platform. In this meeting we will discuss your company’s objects and show you how our platform can be configured to meet your exact business requirements.