Custom promotional products are one of the easiest ways to keep your brand in front of customers. When someone uses your branded mug or wears your logo on a jacket, it’s a subtle reminder of who you are and what you offer.
Learn how to use promotional products effectively to grow brand awareness and make a lasting impression.
Explore our range of high-quality promotional products.
Designing Custom Promotional Products with Logos
Designing effective custom promotional merchandise requires careful planning. Here are some tips to ensure your promotional items make a strong impact:
Choose the Right Products
Selecting the right promotional product is crucial. Consider your target audience and the products they are likely to use regularly. Some popular product promotion examples include:
- Eco-Friendly Products: Items made from sustainable materials like bamboo, recycled plastics, and organic cotton.
- Tech Gadgets: Wireless chargers, Bluetooth speakers, and USB drives.
- Health and Wellness Products: Fitness trackers, yoga mats, and wellness journals.
- High-Quality Apparel: Branded T-shirts, jackets, and caps.
- Office and Work-from-Home Essentials: Ergonomic desk accessories, webcam covers, and wireless charging mouse pads.
Ensure Brand Consistency
Consistency builds trust. Use the same logo, colors, and fonts across all promotional materials to strengthen brand recognition.
At Coggins, we make it easy to maintain brand consistency across every item with our high-quality logo printing and online company store platform.
Here are some tips to ensure your custom promotional products maintain your brand consistency:
- Standardize Design Elements: Stick with the same brand palette and typography across all products. Coggins provides tools and templates that help maintain these standards across all products.
- Quality Control: Choose durable, well-made items that reflect your brand’s quality. Coggins offers high-quality print on demand services and ensures that all products meet your brand’s standards.
- Centralized Approval Process: Implement a centralized approval process for all marketing items with logos. This ensures that all items are reviewed and approved before production, preventing any off-brand usage. Coggins’ platform allows for easy management and approval of all promotional products.
- Clear Brand Guidelines: Develop clear brand guidelines that outline how your logo and other brand elements should be used. Share these guidelines with your promotional product suppliers to ensure that they understand and adhere to your brand standards.
Logo Promotional Items for Brand Awareness
Here’s how to make the most of your promo items to truly boost brand awareness:
- Pick everyday essentials: Go for items people use often, like pens, notebooks, water bottles, or tote bags. The more they’re used, the more exposure your brand gets.
- Think unique and memorable: Stand out by offering promotional items that are fun, unexpected, or unique. It creates a sense of novelty and helps people remember your brand.
- Prioritize quality and design: A high-quality, well-designed item reflects positively on your brand. Make sure your logo is prominently displayed and complements the item’s look.
- Distribute smartly: Use events, mail campaigns, or loyalty programs to get your products into the right hands.
Tips for Effective Logo Placement
Effective logo placement on your promotional products is key to maximizing brand visibility and impact. Here are some tips to ensure your logo placement is optimal:
- Prominent Positioning: Place the logo in a prominent position where it is easily visible. For example, on apparel, consider placing the logo on the chest or sleeve. On drinkware, the logo should be placed where it will be seen when the product is in use.
- Size Matters: Ensure the logo is large enough to be seen clearly but not so large that it overwhelms the product. A balanced size maintains the aesthetic appeal while ensuring visibility.
- Consider the Product Shape: Adjust the logo placement based on the shape and design of the product. For instance, curved surfaces like mugs or water bottles may require the logo to be centered or wrapped around the item for better visibility.
- Contrast and Readability: Choose colors for the logo that contrast well with the product’s background so that it stands out. Avoid placing dark logos on dark backgrounds or light logos on light backgrounds.
- Test Different Placements: If possible, test different logo placements with mockups to see which option looks best. This can help in making informed decisions before final production.
Utilizing Custom Promotional Products in Your Marketing Strategy
Once you have your custom promotional products designed and ready, it’s time to incorporate them into your marketing strategy effectively.
Event Giveaways
Give branded items at trade shows or conferences to draw attention and leave a lasting impression.
Employee Incentives
Use branded merchandise as rewards for employees. This not only boosts morale but also turns your employees into brand ambassadors.
Customer Loyalty Programs
Use useful promotional products as thank-you gifts or rewards for repeat customers.
Direct Mail Campaigns
Include a small branded item with mailers to increase engagement and open rates.
How to Use Promotional Products Effectively
Want to see better results from your branded merchandise? Here’s how to use promotional products effectively in your campaigns:
- Know your audience: Different groups value different things. Match your product to your audience’s interests. For instance, younger crowds might love tech gadgets, while executives may appreciate high-quality drinkware.
- Think beyond giveaways: While giveaways are effective, explore other creative uses. Offer promotional products with logos as contest prizes, loyalty rewards, or even as part of a welcome package for new clients.
- Focus on quality: Durable, attractive items are more likely to be used and remembered.
- Don’t forget the call to action: Include a clear call to action on your promo products, such as your website URL, social media handle, or a QR code leading to a special offer.
Measuring the Success of Your Promotional Products
It’s important to track the effectiveness of your promotional items to ensure they are delivering the desired results.
Key Metrics to Track:
- Brand Awareness: Measure how well your brand is recognized after distributing promotional items.
- Customer Engagement: Track interactions and feedback from recipients.
- Sales Impact: Monitor any increase in sales or inquiries following the distribution of promotional products.
Collecting Feedback
Ask customers or employees for feedback on the promotional items they’ve received. It’s a simple way to learn what works best.
Adjusting Your Strategy
Based on the data collected, adjust your strategy to maximize the impact of your promotional products. Continuously refine your approach to ensure your marketing efforts are effective and aligned with your business goals.
Take Your Promotional Marketing Further with Coggins Promo
Custom promotional products with logos are a powerful tool to enhance your brand’s visibility and engage your target audience. By understanding the benefits, designing impactful items, and integrating them into your marketing strategy, you can effectively boost your brand’s presence. With Coggins’ expertise and comprehensive range of high-quality products, you can ensure your promotional items make a lasting impression.
Ready to see how we can help?
Request a demo today and discover how our system makes it easy to keep your promotional marketing on-brand and effective.
