TL;DR:
- Stand out at events: Use branded items (bags, bottles, etc.) for visibility and lasting impressions at events like tradeshows.
- Boost customer loyalty: Reward customers with exclusive merch to strengthen their connection to your brand.
- Fuel social media: Run giveaways with desirable branded items to increase engagement and reach.
- Welcome hires & clients: Use swag packs to create positive first impressions and build team/client relationships.
In a world full of digital ads and endless scrolling, custom company merchandise brings something more memorable to the table. Whether it’s a sleek water bottle, a cozy hoodie, or a branded notebook, these physical items do more than just show off your logo; they leave a lasting impression. They’re a great way to keep your brand top of mind long after the first interaction.
At Coggins Promo, we know that well-designed custom company merchandise can be a game-changer for your marketing. When it’s used with purpose, it doesn’t just look good, it drives real results. From events to new hire packages, there are plenty of creative ways to work merch into your strategy.
Here are four smart ways to get started.
1. Stand Out at Events with Custom Corporate Merchandise
Trade shows, expos, and industry events are all about visibility, and custom corporate merchandise is one of the easiest ways to stand out. When attendees leave your booth with something useful or eye-catching, your brand leaves with them.
Think beyond the basic business card. Branded items like tote bags, water bottles, phone chargers, or notebooks serve a dual purpose: they’re practical for the recipient and a walking advertisement for your business. The more your item gets used, the more impressions your brand gets.
The key is choosing company branding products that reflect your identity and offer real value. When people actually want to use your merch, it keeps your brand top of mind long after the event wraps up.
2. Boost Customer Loyalty with Exclusive Brand Merchandise
Loyal customers are your brand’s biggest asset, so why not show them a little appreciation? Offering exclusive brand merchandise is a great way to reward repeat business, celebrate milestones, or simply say thank you.
Whether it’s a limited-edition hoodie, a high-quality mug, or a curated gift box of branded business products, thoughtful merch makes a lasting impression. It helps strengthen the emotional connection between your customers and your brand. It’s not just about the item itself; it’s about the experience and the message behind it: “We value you.”
You can also use custom company merchandise as part of loyalty programs, referral rewards, or seasonal thank-you gifts. When done right, these small gestures can lead to increased retention, word-of-mouth marketing, and long-term brand advocacy.
3. Fuel Social Media Engagement with Branded Giveaways
Branded giveaways are a fun and effective way to get people talking about your brand online, and custom brand merchandise makes the perfect prize.
Items like apparel, drinkware, or accessories work well because they’re both desirable and useful. Encourage followers to like, comment, tag friends, or share your post for a chance to win. You can also ask them to post a photo featuring your merch to create authentic user-generated content.
These campaigns help generate buzz, increase visibility, and introduce your brand to new audiences. With the right branded business products, you can turn a simple giveaway into a powerful marketing tool.
4. Welcome New Hires and Clients with Custom Business Merch
First impressions matter, whether you’re onboarding a new employee or starting a relationship with a client. A welcome kit filled with branded business products is a great way to set the tone and make people feel appreciated from day one.
For new team members, custom company merchandise like branded notebooks, water bottles, or apparel can help them feel part of the team right away.
For new clients, a thoughtful package with useful items shows professionalism and builds trust early on.
These small touches help reinforce your company’s identity and make your brand more memorable. Plus, when people actually enjoy using the items, it keeps your business front and center in their daily routines.
Make Every Interaction Count
Incorporating custom company merchandise into your marketing strategy isn’t just about visibility; it’s about connection. When used intentionally, it can strengthen relationships, support your brand story, and create moments that stick.
Looking for a better way to manage and distribute your branded business products? With Coggins Promo’s online company store platform and dedicated support team, you can simplify the entire process.
Request a demo today and discover how easy it is to deliver high-quality, on-brand merchandise that fits your business perfectly.
